End Of An Era is the upcoming third studio album by Iggy Azalea, set to be released by Bad Dreams Records with distribution handled by Empire in the summer of 2021. Azalea stated that the album features a "beach" or "yacht" type of sound.
After the release of her fifth extended play Wicked Lips, Azalea announced that she would be working on her new studio album. She has announced she had been at the studio and photos have been shown of her recording new music.  
The rapper has announced she has merch upcoming and she has been transparent about promoting and speaking to radios. 
Azalea has shown snippets of different songs and lyrics to social media as well as titles such as "I Am the Strip Club" which was announced by Iggy through a snippet from her Instagram stories.   Iggy also announced "Dance Like Nobody's Watching" through Twitter with a snippet.  
"Not My Favorite" was announced through a livestream from her Instagram.  She also announced "3 Day Miami" with a snippet on Instagram  as well as announcing she wrote a song about "Posh Spice".  She also shared a story on Instagram with a snippet of the song. 
"Dance Like Nobody's Watching" with Tinashe was released on August 21, 2020 as the originally intended lead single for the album, but was scrapped due to its under-performance.
The official lead single "Sip It" with Tyga was released on April 2, 2021, along with its music video, which caused controversy, with Azalea rightfully calling out YouTube for not promoting the video. "Brazil" was also released as a promotional single on the same day.
"I Am the Stripclub" was released on July 2, 2021 as the second single for the album.